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Marketing Management course syllabus

Welcome to the Marketing Management course syllabus! This course covers key topics such as market research, consumer behavior, branding, and strategic marketing planning. Students will learn how to develop effective marketing strategies, analyze market trends, and create compelling marketing campaigns. Through case studies and real-world examples, students will gain practical skills in market analysis, product development, and digital marketing. By the end of the course, students will have a solid understanding of marketing principles and be able to apply them in a variety of business settings. Join us on this exciting journey to mastering Marketing Management!
Our Marketing Management course syllabus covers a wide range of topics essential for success in the field. Students will delve into areas such as market research, consumer behavior, branding, advertising, and digital marketing strategies. The curriculum also includes case studies, group projects, and real-world simulations to provide hands-on experience. By the end of the program, students will have a comprehensive understanding of marketing principles and be equipped with the skills needed to develop effective marketing strategies. Join our online program today to explore the dynamic realm of marketing management and take your career to the next level. (22)
Key facts about Marketing Management course syllabus
The Marketing Management course syllabus is designed to equip students with the essential knowledge and skills needed to excel in the dynamic field of marketing.
● Learning outcomes of the course include understanding key marketing concepts, developing strategic marketing plans, analyzing consumer behavior, and implementing effective marketing strategies.
● The industry relevance of the Marketing Management course syllabus is evident in its focus on real-world case studies, industry guest lectures, and hands-on projects that allow students to apply theoretical knowledge to practical situations.
● Unique features of the course include opportunities for students to collaborate with industry partners, participate in marketing competitions, and gain valuable insights from experienced marketing professionals.
Overall, the Marketing Management course syllabus provides a comprehensive and practical foundation for students looking to pursue a successful career in marketing.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

● Introduction to Marketing Management
● Consumer Behavior
● Market Research and Analysis
● Brand Management
● Advertising and Promotion
● Digital Marketing
● Sales Management
● Pricing Strategies
● Distribution Channels
● Marketing Metrics and Analytics
● Strategic Marketing Planning
● International Marketing
● Ethical Issues in Marketing
● Case Studies and Practical Applications

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?

Enrolling in the Marketing Management course syllabus is essential for professionals looking to excel in the competitive business world. This course equips individuals with the necessary skills and knowledge to develop effective marketing strategies, analyze market trends, and enhance brand visibility. By mastering the concepts outlined in the Marketing Management course syllabus, you can significantly boost your career prospects and secure lucrative job opportunities in the marketing industry. Stay ahead of the curve and position yourself as a valuable asset to any organization by enrolling in this comprehensive course today.



Who should do Marketing Management course syllabus?
Target Audience Percentage
Marketing professionals 40%
Business students 30%
Entrepreneurs 20%
Marketing managers 10%

The Marketing Management course syllabus is designed to cater to a diverse range of individuals who are interested in enhancing their knowledge and skills in marketing strategies and techniques. The target audience for this course includes:

Marketing professionals: This group makes up 40% of the target audience and consists of individuals already working in the marketing field who are looking to further their expertise and stay updated on the latest trends.

Business students: Comprising 30% of the target audience, business students are keen on gaining a solid foundation in marketing principles to prepare them for future careers in the industry.

Entrepreneurs: With a 20% share, entrepreneurs can benefit from the Marketing Management course syllabus by learning how to effectively promote their products or services and reach their target audience.

Marketing managers: Making up 10% of the target audience, marketing managers can utilize this course to refine their leadership skills and stay ahead of the competition in the ever-evolving marketing landscape.


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