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Bachelor of Arts in Marketing

The Bachelor of Arts in Marketing program offers students a comprehensive understanding of marketing principles, consumer behavior, branding, and market research. Through a combination of theoretical knowledge and practical skills, students will learn how to develop effective marketing strategies, analyze market trends, and create compelling advertising campaigns. With a focus on creativity and innovation, graduates will be equipped to pursue careers in advertising, public relations, digital marketing, and more. This program provides a solid foundation for students to excel in the dynamic and competitive field of marketing, preparing them for success in a variety of industries.

Embark on an exciting journey with our immersive online Bachelor of Arts in Marketing program. Dive into the dynamic realm of marketing strategies, consumer behavior, and digital marketing techniques. Our comprehensive curriculum equips you with the skills to thrive in the competitive marketing landscape. Explore the latest trends and technologies while honing your creativity and analytical thinking. Join a vibrant community of marketing professionals and faculty who are dedicated to your success. Take the first step towards a rewarding career in marketing with our innovative online program.

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Key facts about Bachelor of Arts in Marketing
● The Bachelor of Arts in Marketing program is designed to equip students with a comprehensive understanding of marketing principles, strategies, and techniques.
● Upon completion of the program, students will be able to analyze market trends, develop marketing plans, and implement effective marketing campaigns.
● The curriculum is tailored to meet the demands of the ever-evolving marketing industry, ensuring graduates are well-prepared to succeed in a variety of marketing roles.
● Students will have the opportunity to gain practical experience through internships, projects, and case studies, allowing them to apply their knowledge in real-world settings.
● The program also emphasizes the importance of digital marketing, social media marketing, and data analytics, providing students with the skills needed to thrive in the digital age.
● One of the unique features of the Bachelor of Arts in Marketing program is the focus on creativity and innovation, encouraging students to think outside the box and develop unique marketing strategies.
● Graduates of the program will be well-equipped to pursue careers in various industries, including advertising, public relations, market research, and brand management.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

● Principles of Marketing
● Consumer Behavior
● Marketing Research
● Brand Management
● Digital Marketing
● Advertising and Promotion
● Sales Management
● International Marketing
● Social Media Marketing
● Strategic Marketing Planning
● Retail Marketing
● Public Relations
● Marketing Analytics
● E-commerce Marketing
● Marketing Ethics and Sustainability
● Event Marketing
● Marketing Communications
● Product Development and Innovation
● Services Marketing
● Entrepreneurial Marketing

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?

Embark on a transformative journey with a Bachelor of Arts in Marketing, a pivotal step towards unlocking a world of opportunities in the dynamic realm of marketing. This course equips you with essential skills in market research, consumer behavior analysis, and strategic planning, essential for thriving in today's competitive business landscape. By obtaining this qualification, you position yourself for lucrative career advancements in roles such as marketing manager, brand strategist, or digital marketing specialist. Stay ahead of the curve and make a lasting impact in the industry by enrolling in the Bachelor of Arts in Marketing program today.

Who should do Bachelor of Arts in Marketing?

Target Audience Percentage
High school graduates 30%
Working professionals looking to upskill 25%
Individuals interested in digital marketing 20%
Entrepreneurs seeking marketing knowledge 15%
Career changers wanting to enter the marketing field 10%

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