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BA (Hons) Marketing curriculum

The BA (Hons) Marketing curriculum offers a comprehensive study of marketing principles, consumer behavior, branding, and digital marketing strategies. Students will develop a deep understanding of market research, advertising, and public relations, preparing them for a successful career in the dynamic field of marketing. Through a combination of theoretical knowledge and practical skills, students will learn how to create effective marketing campaigns, analyze market trends, and develop innovative strategies to reach target audiences. With a focus on real-world applications and industry-relevant projects, this program equips students with the tools they need to excel in the competitive marketing landscape.
Immerse yourself in the dynamic realm of BA (Hons) Marketing curriculum through our comprehensive online program. Our curriculum is designed to equip students with the latest marketing strategies, consumer behavior insights, and digital marketing techniques. Dive into courses that cover branding, market research, social media marketing, and more. Our program offers hands-on experience through real-world projects and internships, ensuring students are well-prepared for the competitive marketing industry. Join us to explore the exciting world of marketing and unleash your potential in this fast-paced field. Take the first step towards a successful marketing career with our BA (Hons) Marketing curriculum. (38)
Key facts about BA (Hons) Marketing curriculum
● The BA (Hons) Marketing curriculum is designed to equip students with a comprehensive understanding of marketing principles, strategies, and techniques.
● Students will develop essential skills in market research, consumer behavior analysis, branding, digital marketing, and strategic planning.
● The curriculum emphasizes practical application through real-world case studies, projects, and internships to ensure students are industry-ready upon graduation.
● Industry relevance is a key focus of the program, with guest lectures, workshops, and networking opportunities with marketing professionals to provide students with valuable insights and connections.
● The unique features of the BA (Hons) Marketing curriculum include a strong emphasis on creativity, innovation, and critical thinking to prepare students for the dynamic and competitive marketing landscape.
● Students will also have the opportunity to specialize in areas such as social media marketing, international marketing, or brand management to tailor their learning experience to their career goals.
● The curriculum is constantly updated to reflect the latest trends and developments in the marketing industry, ensuring that students receive a cutting-edge education that is relevant and in-demand.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

● Principles of Marketing
● Consumer Behavior
● Marketing Research
● Brand Management
● Digital Marketing
● Advertising and Promotion
● Strategic Marketing Management
● International Marketing
● Social Media Marketing
● Retail Marketing
● Marketing Analytics
● Public Relations and Crisis Communication
● Sales Management
● E-commerce Marketing
● Marketing Ethics and Sustainability
● Innovation in Marketing

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
The BA (Hons) Marketing curriculum is essential for aspiring marketers looking to excel in today's competitive business landscape. This course equips students with the latest marketing strategies, consumer behavior insights, and digital marketing skills. By mastering these key areas, graduates are well-prepared to secure high-paying positions in top companies and drive business growth. Additionally, the practical experience gained through real-world projects and internships sets students apart in the job market. Investing in this curriculum is a strategic move towards a successful marketing career with endless opportunities for advancement. Stay ahead of the curve and unlock your potential with the BA (Hons) Marketing curriculum.


Who should do BA (Hons) Marketing curriculum?

Target Audience Percentage
High school graduates 30%
Working professionals looking to upskill 25%
Individuals interested in a career in marketing 20%
Entrepreneurs seeking marketing knowledge 15%
Marketing professionals looking to advance their careers 10%

The BA (Hons) Marketing curriculum is designed to cater to a diverse range of individuals who are interested in pursuing a career in marketing or enhancing their existing skills in the field. The target audience for this course includes:
- High school graduates who are looking to kickstart their career in marketing (30%)
- Working professionals seeking to upskill and stay competitive in the industry (25%)
- Individuals who have a keen interest in marketing and want to delve deeper into the subject (20%)
- Entrepreneurs who wish to gain a better understanding of marketing strategies for their businesses (15%)
- Marketing professionals who are looking to advance their careers and take on more challenging roles (10%) With a focus on practical skills and industry-relevant knowledge, the BA (Hons) Marketing curriculum is tailored to meet the needs of these target audiences and prepare them for successful careers in the dynamic field of marketing.

BA Marketing curriculum, marketing strategies, consumer behavior, digital marketing, brand management, market research, advertising, social media marketing, marketing communications, marketing analytics.