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Strategic Planning for Marketing

Discover the power of strategic marketing planning with our immersive course. Dive into real-world case studies and hands-on exercises that will equip you with actionable insights to thrive in the ever-changing digital landscape. Learn how to develop effective marketing strategies, analyze market trends, and create compelling campaigns that drive results. Whether you're a seasoned marketer or just starting out, this course will provide you with the tools and knowledge needed to succeed in today's competitive market. Join us and take your marketing skills to the next level!

Discover the power of strategic planning in marketing with our comprehensive course. Learn how to develop effective marketing strategies that drive business growth and success. Explore market analysis, target audience identification, and competitive positioning to create impactful marketing plans. Gain insights into consumer behavior, branding, and digital marketing tactics to stay ahead of the competition. Our expert instructors will guide you through real-world case studies and practical exercises to enhance your strategic planning skills. Whether you're a marketing professional looking to advance your career or a business owner seeking to boost your brand, this course is perfect for you. Enroll now and take your marketing strategy to the next level!

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Key facts about Strategic Planning for Marketing
● Strategic Planning for Marketing is a comprehensive course that equips learners with the knowledge and skills needed to develop effective marketing strategies.
● The course covers key topics such as market analysis, target audience identification, competitive analysis, and marketing mix development.
● Industry experts and practitioners contribute to the course content, ensuring its relevance and applicability in real-world marketing scenarios.
● Learners will gain a deep understanding of how to create strategic marketing plans that drive business growth and success.
● Unique features of the course include case studies, interactive exercises, and practical assignments that allow learners to apply their knowledge in a hands-on way.
● By the end of the course, participants will be able to develop and implement strategic marketing plans that align with organizational goals and objectives.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to Strategic Planning
• Market Analysis
• Competitive Analysis
• SWOT Analysis
• Setting Marketing Objectives
• Developing Marketing Strategies
• Implementation and Execution
• Monitoring and Evaluation
• Adjusting Strategies
• Case Studies and Best Practices

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
In today's competitive business landscape, strategic planning for marketing is essential for companies to stay ahead of the curve and effectively reach their target audience. According to the Office for National Statistics, the marketing industry in the UK is projected to grow by 9% over the next decade, creating a demand for skilled professionals who can develop and implement effective marketing strategies. A well-thought-out marketing plan helps businesses identify their target market, understand consumer behavior, and differentiate themselves from competitors. By setting clear goals, allocating resources efficiently, and measuring performance, companies can maximize their return on investment and drive business growth. According to the Chartered Institute of Marketing, companies that engage in strategic marketing planning are 30% more likely to experience growth in revenue compared to those that do not. By investing in strategic planning for marketing, businesses can adapt to changing market trends, capitalize on new opportunities, and build a strong brand presence in the marketplace. | Statistic | Growth Rate | |------------------------------------------|-------------| | Marketing industry growth in the UK | 9% | | Revenue growth for companies with strategic marketing planning | 30% |

Who should do Strategic Planning for Marketing?
This course is ideal for marketing professionals looking to enhance their strategic planning skills. With 78% of UK marketers stating that strategic planning is crucial for success in today's competitive market, this course will provide you with the tools and knowledge needed to develop effective marketing strategies.
If you are a business owner or manager seeking to improve your company's marketing efforts, this course is for you. 64% of UK businesses believe that strategic planning is essential for achieving their marketing goals, and this course will help you create a roadmap for success.
Whether you are a recent graduate looking to kickstart your career in marketing or a seasoned professional wanting to stay ahead of the curve, this course will provide you with valuable insights and practical skills. 82% of UK employers prefer candidates with strategic planning expertise, making this course a valuable asset for your career development.
strategic planning, marketing strategy, marketing plan, business development, market research, competitive analysis, target audience, marketing tactics, digital marketing, branding strategy