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Strategic Marketing Communication

Immerse yourself in the dynamic world of Strategic Marketing Communication with our hands-on course. Dive into real-world case studies and gain actionable insights to navigate the fast-evolving digital landscape. Learn how to craft compelling messages, engage with target audiences, and drive impactful campaigns. Whether you're a seasoned marketer or just starting out, this course equips you with the skills and knowledge needed to succeed in today's competitive market. Join us and unlock the secrets to effective communication strategies that will set you apart in the digital age.

Discover the power of Strategic Marketing Communication in this dynamic course that will equip you with the skills and knowledge needed to create impactful marketing campaigns. Learn how to effectively communicate your brand's message to target audiences through various channels, including social media, advertising, and public relations. Dive deep into market research, consumer behavior, and branding strategies to develop a comprehensive marketing plan that drives results. With hands-on projects and real-world case studies, you'll gain practical experience in crafting compelling marketing messages that resonate with customers. Elevate your marketing skills and take your career to the next level with Strategic Marketing Communication.

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Key facts about Strategic Marketing Communication
● Strategic Marketing Communication focuses on developing effective communication strategies to promote products or services.
● Students will learn how to create integrated marketing campaigns that align with business objectives.
● This course is highly relevant in industries such as advertising, public relations, and digital marketing.
● Key learning outcomes include understanding consumer behavior, market research, and brand positioning.
● Students will also gain skills in message development, media planning, and campaign evaluation.
● The unique feature of this course is its emphasis on strategic thinking and creativity in communication planning.
● By the end of the course, students will be able to develop comprehensive marketing communication plans that drive results for businesses.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to Strategic Marketing Communication
• Consumer Behavior and Market Segmentation
• Brand Management and Positioning
• Integrated Marketing Communication
• Digital Marketing Strategies
• Public Relations and Crisis Communication
• Social Media Marketing
• Advertising and Promotion
• Marketing Research and Analytics
• Global Marketing Communication

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
In today's competitive business landscape, Strategic Marketing Communication plays a crucial role in helping companies effectively reach their target audience, build brand awareness, and drive sales. According to the Bureau of Labor Statistics, jobs in the marketing field are projected to grow by 8% over the next decade, highlighting the increasing demand for skilled professionals in this area. A well-executed marketing communication strategy can differentiate a company from its competitors, increase customer engagement, and ultimately lead to higher revenue generation. In the UK, the average salary for a Marketing Communications Manager is £45,000 per year, showcasing the value that companies place on this role. By utilizing a strategic approach to marketing communication, businesses can create compelling messaging, utilize various channels to reach their audience, and ultimately achieve their business objectives. With the industry demand for marketing professionals on the rise, mastering strategic marketing communication is essential for companies looking to stay ahead in today's fast-paced market.
Projected Job Growth 8%
Average Salary £45,000 per year


Who should do Strategic Marketing Communication?
This course is ideal for marketing professionals looking to enhance their strategic communication skills.
According to a study by the Chartered Institute of Marketing, 73% of UK marketers believe that strategic marketing communication is crucial for business success.
Businesses in the UK spend an average of £60 billion on marketing communication annually, highlighting the importance of strategic planning in this area.
Whether you are a marketing manager, brand strategist, or digital marketer, this course will provide you with the tools and knowledge to create effective marketing communication strategies.
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