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Strategic Management in Marketing

This dynamic course in Strategic Management in Marketing offers a hands-on approach to mastering key concepts and techniques essential for success in today's digital landscape. Through real-world case studies and interactive exercises, learners will gain actionable insights to develop effective marketing strategies that drive results. From market analysis to brand positioning, this course equips participants with the skills needed to navigate the fast-evolving digital world with confidence. Whether you're a seasoned marketer or new to the field, this course will empower you to make strategic decisions that propel your brand forward. Join us and take your marketing skills to the next level!

Discover the art of Strategic Management in Marketing and unlock the secrets to creating successful marketing campaigns that drive business growth. In this dynamic course, you will learn how to develop comprehensive marketing strategies, analyze market trends, and identify key opportunities for your brand. Through hands-on projects and case studies, you will gain practical experience in crafting compelling marketing plans that resonate with target audiences. Whether you are a seasoned marketing professional or just starting out, this course will equip you with the skills and knowledge needed to excel in the competitive world of marketing. Take the first step towards mastering Strategic Management in Marketing today!

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Key facts about Strategic Management in Marketing
● Strategic Management in Marketing equips learners with the skills to develop and implement effective marketing strategies that drive business growth and success.
● The course covers key concepts such as market analysis, competitive positioning, branding, and customer segmentation to help students make informed strategic decisions.
● Industry experts and practitioners contribute to the curriculum, ensuring that the content remains relevant and up-to-date with current market trends.
● Unique features of the course include case studies, simulations, and real-world projects that provide hands-on experience in applying strategic marketing principles.
● Upon completion, students will be able to create comprehensive marketing plans, evaluate market opportunities, and optimize marketing tactics to achieve organizational objectives.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to Strategic Management in Marketing
• Market Analysis and Segmentation
• Competitive Analysis and Positioning
• Marketing Mix Strategies
• Brand Management
• Digital Marketing Strategies
• Pricing Strategies
• Distribution Strategies
• Marketing Metrics and Analytics
• Strategic Marketing Planning and Implementation

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
Strategic management in marketing is essential for businesses to stay competitive and achieve long-term success in today's dynamic market. According to the Office for National Statistics, the UK marketing industry contributes £111 billion to the economy annually, highlighting its significance. The Bureau of Labor Statistics projects a 10% growth in marketing jobs over the next decade, emphasizing the increasing demand for skilled professionals in the field. Strategic management in marketing involves setting clear goals, analyzing market trends, and developing effective strategies to reach target audiences and drive sales. A stylish CSS table can visually represent key statistics: | Statistic | Growth Rate | | ---------------------------------------------- | ----------- | | UK Marketing Industry Contribution | £111 billion | | Projected Growth in Marketing Jobs | 10% over the next decade | By implementing strategic management practices, businesses can adapt to changing consumer preferences, outperform competitors, and achieve sustainable growth. Investing in strategic marketing management is crucial for companies looking to thrive in today's competitive landscape and capitalize on emerging opportunities.

Who should do Strategic Management in Marketing?
This course is ideal for marketing professionals looking to enhance their strategic management skills. With over 80% of UK businesses considering strategic management in marketing crucial for success, this course will provide you with the tools and knowledge needed to stay ahead in the competitive market.
Whether you are a marketing manager, director, or executive, this course will help you develop a strategic mindset and make informed decisions that drive business growth. In the UK, companies that prioritize strategic marketing management are 60% more likely to achieve their revenue goals.
If you are looking to advance your career in marketing and take on leadership roles, this course is for you. Studies show that 70% of UK companies prefer hiring marketing professionals with strategic management skills, making this course a valuable asset for your career progression.
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