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Strategic Management (Marketing) course syllabus

This Strategic Management (Marketing) course syllabus offers a dynamic blend of theory and practice, equipping learners with the tools needed to thrive in today's digital landscape. Through hands-on projects, real-world case studies, and interactive discussions, students will gain actionable insights into developing and implementing effective marketing strategies. From analyzing market trends to crafting compelling brand narratives, this course prepares individuals to navigate the fast-evolving world of digital marketing with confidence. Whether you're a seasoned professional or new to the field, this course will empower you to make strategic decisions that drive business growth and success.

Don't just keep up with the trends - set them.
This Strategic Management (Marketing) course syllabus is designed to equip students with the knowledge and skills needed to develop and implement effective marketing strategies in today's competitive business environment. Through a combination of theoretical concepts and practical case studies, students will learn how to analyze market trends, identify target audiences, and create compelling marketing campaigns. Topics covered include market research, branding, product development, pricing strategies, and digital marketing. By the end of the course, students will have a solid understanding of how to drive business growth and achieve marketing objectives. Join us and take your marketing skills to the next level!

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Key facts about Strategic Management (Marketing) course syllabus
● The Strategic Management (Marketing) course syllabus focuses on developing students' ability to analyze market trends, create effective marketing strategies, and make informed decisions to drive business growth.
● Students will learn how to conduct market research, identify target audiences, and develop marketing campaigns that align with organizational goals.
● The course emphasizes the importance of understanding consumer behavior, competitive analysis, and branding strategies in the context of strategic marketing.
● Industry-relevant case studies and real-world examples are integrated into the curriculum to provide practical insights and enhance students' problem-solving skills.
● Unique features of the course include guest lectures from industry experts, hands-on projects, and opportunities for students to collaborate with local businesses on marketing initiatives.
● By the end of the course, students will be equipped with the knowledge and skills needed to develop comprehensive marketing plans, evaluate marketing performance, and adapt strategies to meet changing market dynamics.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to Strategic Management
• Marketing Strategy
• Competitive Analysis
• Market Segmentation
• Brand Management
• Product Development
• Pricing Strategies
• Distribution Channels
• Promotional Strategies
• Digital Marketing Strategies

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
The Strategic Management (Marketing) course syllabus is essential due to the increasing demand for skilled professionals in the marketing industry. According to the Office for National Statistics, the marketing sector in the UK is projected to grow by 10% over the next decade, creating numerous job opportunities for individuals with strategic management expertise. A well-designed course syllabus provides students with the necessary knowledge and skills to navigate the dynamic marketing landscape, including market analysis, branding strategies, and digital marketing techniques. Employers are actively seeking candidates who can develop and implement effective marketing strategies to drive business growth and profitability. Incorporating industry-relevant case studies and practical exercises in the syllabus ensures that students are equipped with real-world experience to excel in their marketing careers. By mastering strategic management concepts, graduates can command competitive salaries in the UK marketing industry, with average annual earnings ranging from £30,000 to £60,000. Overall, the Strategic Management (Marketing) course syllabus is crucial for preparing students to meet the demands of the evolving marketing industry and secure lucrative career opportunities.
Projected Industry Growth 10%
Average Annual Earnings £30,000 - £60,000


Who should do Strategic Management (Marketing) course syllabus?
This course is ideal for marketing professionals looking to enhance their strategic management skills in the ever-evolving UK market.
According to a recent survey by the Chartered Institute of Marketing, 72% of UK marketers believe that strategic management is crucial for success in the industry.
With the digital landscape constantly changing, 85% of UK marketers feel the need to upskill in strategic management to stay competitive (Marketing Week).
Whether you are a marketing manager, brand strategist, or digital marketer, this course will provide you with the tools and knowledge to drive growth and innovation in your marketing strategies.
Strategic Management, Marketing course syllabus, business strategy, marketing planning, strategic decision making, competitive advantage, market analysis, strategic leadership, marketing management, strategic implementation, strategic evaluation.