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MSc in Strategic Marketing program curriculum

The MSc in Strategic Marketing program curriculum offers a dynamic blend of hands-on learning, real-world case studies, and actionable insights to equip learners for success in the rapidly evolving digital landscape. Through a combination of interactive lectures, group projects, and industry guest speakers, students gain practical experience in developing and implementing strategic marketing plans. The program emphasizes the latest trends and technologies in digital marketing, equipping graduates with the skills and knowledge needed to thrive in today's competitive market. Prepare to dive deep into the world of strategic marketing and emerge ready to make a real impact in the industry.
The MSc in Strategic Marketing program curriculum is designed to equip students with the knowledge and skills needed to excel in the dynamic world of marketing. Through a combination of theoretical learning and practical application, students will delve into topics such as consumer behavior, market research, branding, and digital marketing strategies. Our experienced faculty members will guide students through case studies, group projects, and real-world simulations to ensure they are well-prepared for the challenges of the marketing industry. By the end of the program, graduates will have a deep understanding of strategic marketing principles and be ready to make a significant impact in the field.

Apply now and take the first step towards a successful career in marketing! (5)
Key facts about MSc in Strategic Marketing program curriculum
● The MSc in Strategic Marketing program curriculum is designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing.
● Students will gain a deep understanding of strategic marketing concepts, consumer behavior, market research, branding, and digital marketing.
● The program emphasizes practical application through case studies, group projects, and real-world simulations.
● Graduates will be prepared to analyze market trends, develop marketing strategies, and drive business growth.
● The curriculum is constantly updated to reflect the latest industry trends and best practices.
● Students will have the opportunity to work on real marketing campaigns and projects with industry partners.
● The program also offers networking opportunities with marketing professionals and access to career development resources.
● Upon completion, students will be well-equipped to pursue careers in various marketing roles, such as brand manager, marketing strategist, or digital marketing specialist.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Marketing Management
• Consumer Behavior
• Brand Management
• Market Research
• Digital Marketing
• Strategic Planning
• Marketing Analytics
• International Marketing
• Sales Management
• Social Media Marketing

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
The MSc in Strategic Marketing program curriculum is essential in meeting the growing demand for skilled marketing professionals in the industry. According to the Bureau of Labor Statistics, jobs in marketing and advertising are projected to grow by 6% over the next decade in the UK. This indicates a need for qualified individuals who possess advanced knowledge and expertise in strategic marketing. The program's curriculum is designed to equip students with the necessary skills to navigate the rapidly evolving marketing landscape and stay ahead of the competition. From market research and consumer behavior analysis to digital marketing strategies and brand management, the coursework covers a wide range of topics that are highly relevant to today's marketing industry. By completing the MSc in Strategic Marketing program, graduates are well-prepared to take on leadership roles in marketing departments, advertising agencies, and consulting firms. The program's focus on practical skills and real-world applications ensures that students are ready to make an immediate impact in the industry upon graduation. Overall, the MSc in Strategic Marketing program curriculum is crucial for meeting the industry demand for skilled marketing professionals and staying competitive in today's fast-paced marketing environment. ```html
Projected Job Growth 6%
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Who should do MSc in Strategic Marketing program curriculum?
This course is ideal for marketing professionals looking to advance their careers and deepen their knowledge in strategic marketing.
According to a study by the Chartered Institute of Marketing, 72% of UK marketers believe that strategic marketing is crucial for business success.
The MSc in Strategic Marketing program is designed for individuals who want to stay ahead of the competition in the ever-evolving marketing landscape.
In the UK, 68% of companies plan to increase their marketing budgets in the next year, highlighting the growing demand for skilled marketing professionals.
Whether you are a recent graduate or a seasoned marketing professional, this course will equip you with the tools and strategies needed to excel in the competitive UK market.
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