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MA Marketing and Innovation (Top up) program curriculum

The MA Marketing and Innovation (Top up) program curriculum offers a dynamic blend of hands-on learning, real-world case studies, and actionable insights to equip learners for the rapidly changing digital landscape. Through a combination of theoretical knowledge and practical application, students will develop a deep understanding of marketing strategies, consumer behavior, and innovative practices. The program emphasizes critical thinking, problem-solving, and creativity, preparing graduates to thrive in today's competitive business environment. With a focus on cutting-edge trends and technologies, this program ensures that students are well-equipped to navigate the complexities of the digital world and drive impactful change in their organizations.
The MA Marketing and Innovation (Top up) program curriculum is designed to equip students with the knowledge and skills needed to thrive in the dynamic world of marketing. This comprehensive program covers a wide range of topics, including consumer behavior, brand management, digital marketing, and innovation strategies. Students will have the opportunity to work on real-world projects, gaining practical experience and building a strong portfolio. With a focus on creativity, critical thinking, and strategic planning, graduates will be well-prepared to take on leadership roles in the ever-evolving field of marketing. Join us and take your marketing career to the next level!

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Key facts about MA Marketing and Innovation (Top up) program curriculum
● The MA Marketing and Innovation (Top up) program curriculum is designed to equip students with advanced knowledge and skills in marketing and innovation.
● Students will develop a deep understanding of marketing strategies, consumer behavior, market research, and product development.
● The program emphasizes the importance of innovation in today's competitive business environment, preparing students to drive growth and success in their organizations.
● Through a combination of theoretical learning and practical application, students will learn how to create and implement innovative marketing campaigns.
● The curriculum also covers topics such as digital marketing, branding, and international marketing, ensuring students are well-rounded and prepared for the global marketplace.
● Students will have the opportunity to work on real-world projects and case studies, gaining valuable hands-on experience and building their professional portfolios.
● The program's industry-relevant curriculum is constantly updated to reflect the latest trends and developments in the field of marketing and innovation.
● Graduates of the program will be well-equipped to pursue careers in marketing, product management, brand management, and other related fields, or to further their education with a doctoral degree in marketing or a related discipline.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Marketing Strategy
• Consumer Behavior
• Innovation Management
• Digital Marketing
• Brand Management
• Research Methods
• Entrepreneurship
• Global Marketing
• Marketing Analytics
• Strategic Management

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
The MA Marketing and Innovation (Top up) program curriculum is essential in meeting the growing demand for skilled professionals in the marketing and innovation industry. According to the Bureau of Labor Statistics, jobs in marketing and innovation are projected to grow by 8% over the next decade in the UK. This indicates a strong need for qualified individuals who possess the necessary knowledge and skills to succeed in this competitive field. The program's curriculum is designed to equip students with the latest industry trends, tools, and strategies to stay ahead in the rapidly evolving marketing landscape. From digital marketing to product development and innovation, students will gain a comprehensive understanding of key concepts that are essential for success in the industry. By completing this program, graduates will be well-prepared to take on roles such as marketing manager, brand manager, product development specialist, and more. The skills and knowledge gained through this program will not only enhance their career prospects but also contribute to the overall growth and success of the organizations they work for.
Projected Job Growth 8%


Who should do MA Marketing and Innovation (Top up) program curriculum?
This course is designed for marketing professionals looking to advance their careers and stay ahead in the ever-evolving industry. With the digital landscape constantly changing, it is crucial to have the latest skills and knowledge to succeed.
According to a study by the Chartered Institute of Marketing, 91% of UK marketers believe that digital marketing will be crucial to their organization's success in the next 5 years.
This program is also ideal for entrepreneurs and business owners looking to innovate and differentiate their products or services in a competitive market.
Research from Statista shows that 63% of UK consumers prefer to buy from companies that offer personalized products and services.
Whether you are a recent graduate or a seasoned professional, this course will equip you with the skills and strategies needed to drive growth and success in today's fast-paced business environment.

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