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Key concepts in digital marketing

Discover the essential key concepts in digital marketing through our immersive course that emphasizes a hands-on approach, real-world case studies, and actionable insights. Dive into the dynamic world of digital marketing and gain practical skills to thrive in today's fast-evolving digital landscape. Learn from industry experts and apply your knowledge to real-life scenarios, preparing you to excel in the competitive digital marketing field. Whether you're a beginner or looking to enhance your existing skills, this course will equip you with the tools and strategies needed to succeed in the digital world. Take the first step towards a successful digital marketing career today!
Are you ready to unlock the secrets of successful digital marketing? Dive into our course on key concepts in digital marketing and discover the tools and strategies you need to thrive in the online world. From social media marketing to content creation, this course covers it all. Learn how to engage with your target audience, drive traffic to your website, and convert leads into loyal customers. With expert guidance and hands-on activities, you'll gain the skills to elevate your brand and stand out in the digital landscape. Join us and take your marketing game to the next level!

Sign up today and start your journey towards digital marketing mastery. (6)
Key facts about Key concepts in digital marketing
● Key concepts in digital marketing cover essential topics such as social media marketing, content marketing, email marketing, and online advertising.
● The course aims to equip learners with the knowledge and skills needed to create effective digital marketing strategies and campaigns.
● Industry experts and practitioners contribute to the course content, ensuring its relevance and applicability in the real world.
● Unique features include case studies, practical exercises, and interactive simulations to enhance learning outcomes.
● Upon completion, learners will be able to analyze digital marketing trends, identify target audiences, and measure the success of digital campaigns.
● The course provides a comprehensive understanding of the digital marketing landscape, preparing individuals for roles in marketing, advertising, or communications.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Social Media Marketing
• Email Marketing
• Content Marketing
• Web Analytics
• Mobile Marketing
• Online Reputation Management
• E-commerce Marketing

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
In today's digital age, the importance of key concepts in digital marketing cannot be overstated. With the rapid growth of online platforms and the increasing reliance on digital channels for business success, professionals in the industry must possess a solid understanding of key digital marketing principles to stay competitive and relevant. According to the Office for National Statistics, the digital sector in the UK is growing at a rate of 5.5% annually, outpacing the overall economy. This growth has created a high demand for skilled digital marketers who can effectively navigate the ever-evolving landscape of online marketing strategies. According to the Bureau of Labor Statistics, jobs in digital marketing are projected to grow by 10% over the next decade, highlighting the increasing need for professionals with expertise in this field. This growth is reflected in the average salary for digital marketing roles in the UK, which is around £40,000 per year. In conclusion, mastering key concepts in digital marketing is essential for professionals looking to thrive in the digital economy and take advantage of the numerous opportunities available in this rapidly expanding industry.
Projected Job Growth 10%
Digital Sector Growth Rate 5.5%
Average Salary £40,000 per year


Who should do Key concepts in digital marketing?

This course is designed for anyone looking to enhance their understanding of digital marketing and stay ahead in the ever-evolving online landscape. Whether you are a marketing professional, business owner, entrepreneur, or student, this course will provide you with the key concepts and strategies needed to succeed in the digital world.

Statistics Relevance to UK market
Over 90% of UK adults use the internet daily Understanding digital marketing is crucial to reach this vast online audience
UK e-commerce sales reached £688 billion in 2020 Digital marketing plays a key role in driving online sales and revenue
Digital ad spending in the UK is projected to reach £23.5 billion by 2024 Businesses need to invest in digital marketing to stay competitive in the market

By enrolling in this course, you will gain valuable insights into SEO, social media marketing, email marketing, and more. You will learn how to create effective digital marketing campaigns, analyze data to make informed decisions, and ultimately drive business growth in the digital age.
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