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Implementing PPC advertising strategies

Discover the power of PPC advertising with our hands-on course designed to equip you with actionable insights for success in the digital world. Dive into real-world case studies and learn how to create effective campaigns that drive results. From keyword research to ad copywriting, our comprehensive program will give you the tools you need to thrive in the fast-evolving landscape of online advertising. Whether you're a beginner looking to launch your first campaign or a seasoned marketer wanting to enhance your skills, this course is perfect for anyone ready to take their PPC strategies to the next level. Enroll today and start seeing real impact!
Are you ready to take your digital marketing efforts to the next level? Our course on Implementing PPC advertising strategies is designed to help you drive targeted traffic to your website and increase conversions. Learn how to create compelling ad copy, choose the right keywords, and optimize your campaigns for maximum ROI. Our expert instructors will guide you through the process of setting up and managing PPC campaigns on platforms like Google Ads and Bing Ads. By the end of this course, you'll have the skills and knowledge to create effective PPC campaigns that deliver results. Sign up today and start seeing your business grow!

Don't miss out on this opportunity to master the art of PPC advertising. Enroll now! (2)
Key facts about Implementing PPC advertising strategies
● Learn how to create and optimize PPC campaigns to drive targeted traffic and increase conversions.
● Understand the importance of keyword research, ad copywriting, and landing page optimization in PPC advertising.
● Gain insights into tracking and analyzing campaign performance to make data-driven decisions.
● Explore advanced strategies such as remarketing, A/B testing, and bid management to maximize ROI.
● Industry relevance: PPC advertising is a crucial component of digital marketing, with businesses investing heavily in paid search to reach their target audience.
● Unique features: This course offers hands-on experience with popular PPC platforms like Google Ads and Bing Ads, providing practical skills that can be applied in real-world campaigns.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Introduction to PPC advertising
• Setting up PPC campaigns
• Keyword research for PPC
• Ad copywriting for PPC
• Bid management in PPC
• Tracking and analyzing PPC performance
• A/B testing in PPC
• Remarketing strategies in PPC
• Mobile PPC advertising
• Advanced PPC optimization techniques

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
In today's competitive digital landscape, implementing PPC advertising strategies is essential for businesses to reach their target audience effectively and drive conversions. According to the Office for National Statistics, the UK's online retail sales reached £99.3 billion in 2020, highlighting the significant opportunity for businesses to leverage PPC advertising to capture a share of this market. The demand for PPC specialists is on the rise, with the Bureau of Labor Statistics projecting a 6% growth in advertising, promotions, and marketing manager jobs over the next decade. This growth is driven by the increasing reliance on digital marketing channels and the need for businesses to maximize their online visibility. By utilizing PPC advertising strategies, businesses can target specific demographics, track performance metrics, and adjust campaigns in real-time to optimize results. This data-driven approach not only increases ROI but also allows businesses to stay ahead of competitors in the ever-evolving digital landscape. Overall, the implementation of PPC advertising strategies is crucial for businesses looking to stay competitive and drive growth in the digital age.
Online Retail Sales in UK (2020) £99.3 billion
Projected Growth in Advertising, Promotions, and Marketing Manager Jobs 6%


Who should do Implementing PPC advertising strategies?
Are you a business owner looking to increase your online visibility and drive more traffic to your website? This course is for you! With over 90% of UK internet users using search engines to find information, implementing PPC advertising strategies is essential for reaching your target audience.
Did you know that businesses make an average of £2 in revenue for every £1 they spend on Google Ads? By learning how to effectively use PPC advertising, you can maximize your return on investment and grow your business.
Whether you are a small business looking to compete with larger competitors or a marketing professional wanting to enhance your skills, this course will provide you with the knowledge and tools needed to succeed in the competitive online advertising landscape.
PPC advertising, Google Ads, advertising strategies, digital marketing, online advertising, pay-per-click, campaign management, keyword research, ad performance tracking, ad optimization, ad targeting, conversion tracking, ad budgeting, ad copywriting, ad bidding strategies.