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Bachelor of Arts in Marketing curriculum

The Bachelor of Arts in Marketing curriculum offers a dynamic blend of theory and practical application, equipping students with the skills needed to thrive in today's digital landscape. Through hands-on projects, real-world case studies, and actionable insights, learners gain a deep understanding of marketing strategies and consumer behavior. From social media campaigns to data analytics, students are prepared to navigate the fast-evolving digital world with confidence. With a focus on creativity, critical thinking, and communication, graduates emerge ready to make an impact in the competitive field of marketing. Join us and unlock your potential in this exciting and ever-changing industry.
The Bachelor of Arts in Marketing curriculum is designed to equip students with the knowledge and skills needed to excel in the dynamic world of marketing. Through a combination of theoretical learning and practical experience, students will develop a deep understanding of consumer behavior, market research, branding, and digital marketing strategies. Our comprehensive program includes courses in advertising, public relations, social media marketing, and more, ensuring that graduates are well-rounded and prepared for a variety of marketing roles. With a focus on creativity, innovation, and strategic thinking, our curriculum will empower students to thrive in the fast-paced and ever-evolving field of marketing.

Apply now and kickstart your career in marketing! (5)
Key facts about Bachelor of Arts in Marketing curriculum
● The Bachelor of Arts in Marketing curriculum is designed to equip students with a comprehensive understanding of marketing principles, strategies, and techniques.
● Students will develop skills in market research, consumer behavior analysis, branding, advertising, and digital marketing.
● The program emphasizes hands-on learning through real-world projects, case studies, and internships to provide practical experience.
● Graduates will be prepared for various roles in the marketing industry, such as marketing manager, brand manager, market researcher, and digital marketing specialist.
● The curriculum incorporates the latest trends and technologies in marketing to ensure students are industry-ready upon graduation.
● Students will also gain critical thinking, communication, and problem-solving skills essential for success in the dynamic field of marketing.
● The program offers opportunities for students to network with industry professionals and participate in industry events to enhance their career prospects.
● Overall, the Bachelor of Arts in Marketing curriculum is designed to provide a well-rounded education that prepares students for success in the competitive marketing landscape.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Principles of Marketing
• Consumer Behavior
• Marketing Research
• Advertising and Promotion
• Digital Marketing
• Brand Management
• Sales Management
• Marketing Strategy
• International Marketing
• Social Media Marketing

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
The Bachelor of Arts in Marketing curriculum is essential due to the increasing demand for skilled marketing professionals in the UK. According to the Office for National Statistics, the marketing industry contributes £71.2 billion to the UK economy annually. The Bureau of Labor Statistics projects a 10% growth in marketing jobs over the next decade, highlighting the need for qualified individuals in this field. A well-rounded marketing curriculum equips students with the necessary skills to thrive in this competitive industry, including market research, digital marketing, branding, and consumer behavior analysis. Here is a breakdown of relevant statistics: | Statistic | Percentage/Amount | | ---------------------------------------------- | ----------------- | | Contribution of marketing to UK economy | £71.2 billion | | Projected growth in marketing jobs | 10% | By completing a Bachelor of Arts in Marketing program, students are prepared to meet the demands of the industry and contribute effectively to the growth of businesses and organizations. This curriculum ensures graduates are equipped with the knowledge and skills needed to succeed in the dynamic field of marketing.

Who should do Bachelor of Arts in Marketing curriculum?
This course is ideal for individuals looking to pursue a career in marketing in the UK. With the digital marketing industry growing at a rapid pace, there is a high demand for skilled professionals in this field.
According to the Office for National Statistics, the UK advertising and marketing industry is worth over £21 billion, employing over 500,000 people.
Whether you are a recent graduate looking to kickstart your career or a professional seeking to upskill, this course will provide you with the knowledge and skills needed to succeed in the competitive marketing landscape.
The curriculum covers a wide range of topics, including consumer behavior, market research, branding, digital marketing, and social media management, ensuring you are well-equipped to tackle the challenges of the modern marketing world.
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