Immerse yourself in the dynamic world of business tourism in the Middle East with our BA Hons program designed for international students. Our hands-on approach combines real-world case studies and actionable insights to prepare you for the fast-evolving digital landscape. Gain practical experience through industry placements and internships, while developing essential skills in marketing, management, and hospitality. Explore the region's unique cultural and economic factors, and graduate ready to excel in a competitive global market. Join us and embark on a transformative journey towards a successful career in business tourism.