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18 month MSc Strategic Marketing program curriculum

The 18-month MSc Strategic Marketing program offers a dynamic curriculum that equips learners with practical skills for the digital age. Through hands-on projects, real-world case studies, and actionable insights, students gain a deep understanding of marketing strategies and tactics. The program focuses on the latest trends in digital marketing, consumer behavior, and market analysis, preparing graduates to excel in today's fast-paced business environment. With a strong emphasis on practical application and industry relevance, this program ensures that students are ready to tackle the challenges of the ever-evolving digital world. Get ready to transform your marketing career with this comprehensive and immersive program.
Prepare to dive deep into the world of strategic marketing with our 18-month MSc program. Our comprehensive curriculum covers a wide range of topics, including consumer behavior, market research, branding, and digital marketing. Through a combination of theoretical knowledge and practical application, students will develop the skills needed to create effective marketing strategies that drive business growth. Our experienced faculty members will guide you through case studies, group projects, and real-world simulations to ensure you are well-equipped for success in the fast-paced marketing industry. Join us and take the first step towards a rewarding career in strategic marketing.

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Key facts about 18 month MSc Strategic Marketing program curriculum
● The 18-month MSc Strategic Marketing program curriculum is designed to equip students with advanced knowledge and skills in marketing strategy.
● Students will learn to analyze market trends, develop marketing plans, and implement strategic campaigns.
● The program focuses on real-world applications, with case studies and projects that simulate industry challenges.
● Students will gain hands-on experience through internships and industry collaborations.
● The curriculum covers a wide range of topics, including consumer behavior, brand management, digital marketing, and market research.
● Graduates will be prepared for roles such as marketing manager, brand strategist, and market analyst.
● The program also offers opportunities for networking and professional development through guest lectures and industry events.
● Overall, the MSc Strategic Marketing program provides a comprehensive and practical education that prepares students for success in the dynamic field of marketing.

  Duration

The programme is available in two duration modes:

  Course Delivery

Online

  Entry Requirements


  Course Content

• Marketing Management
• Consumer Behavior
• Brand Management
• Market Research
• Digital Marketing
• Marketing Analytics
• Strategic Planning
• International Marketing
• Sales Management
• Social Media Marketing

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
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  Payment plans

Please find below available fee payment plans:

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  Accreditation



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Why this course?
The 18-month MSc Strategic Marketing program curriculum is essential due to the increasing demand for skilled marketing professionals in the industry. According to the Bureau of Labor Statistics, jobs in marketing are projected to grow by 8% over the next decade in the UK. This growth highlights the need for individuals with specialized knowledge in strategic marketing to meet industry demands. The curriculum of the program is designed to equip students with the necessary skills and knowledge to excel in the dynamic field of marketing. From market research and consumer behavior to digital marketing and branding strategies, students will gain a comprehensive understanding of the latest trends and techniques in the industry. By completing this program, graduates will be well-prepared to pursue lucrative career opportunities in marketing, with an average salary of £40,000 per year in the UK. The program's focus on practical skills and industry relevance ensures that graduates are equipped to succeed in the competitive marketing landscape.
Projected Job Growth 8%
Average Salary £40,000 per year


Who should do 18 month MSc Strategic Marketing program curriculum?
This course is ideal for marketing professionals looking to advance their careers and deepen their knowledge in strategic marketing.
According to a study by the Chartered Institute of Marketing, 72% of UK marketers believe that strategic marketing is crucial for business success.
This program is also suitable for recent graduates seeking to specialize in marketing and gain a competitive edge in the job market.
In the UK, the demand for marketing professionals is expected to grow by 9% by 2024, creating over 23,000 new jobs.
Whether you are looking to enhance your skills, switch careers, or stay ahead of industry trends, this program will equip you with the tools and knowledge needed to succeed in the dynamic field of strategic marketing.

MSc Strategic Marketing, 18 month program, curriculum, marketing strategy, digital marketing, brand management, market research, consumer behavior, advertising, social media marketing, strategic planning, marketing analytics, global marketing, product development, competitive analysis, marketing communications.